
The Challenge:
They were already at the top — a leading name in advertising and communications.
But even the best can feel stuck.
Their leadership team felt they were reacting too much — moving fast, but not always with clarity.
The CEO sensed they were solving the wrong problems but couldn’t articulate why.
The Turning Point:
They didn’t need another strategy deck. They needed a mirror.
That’s where I stepped in — with a live, offline Design Thinking simulation (a customized hands-on experience) that flipped the way they approached challenges.
In a high-pressure, immersive workshop, I guided the team through real-time customer problem-solving.
No slides. No fluff. Just raw insight, reframing, and hands-on exploration.
We moved from assumption to empathy.
From scattered solutions to sharp problem statements.
And finally, to bold prototypes that challenged their current thinking.
The Outcome:
What emerged wasn’t just a new product — it was a new way of leading.
The team launched a future-facing solution that didn’t just protect their market share — it expanded it.
And more importantly, they walked away with a mindset that now solves from the root, not the surface.
ROI Delivered:
- ✔️ Identified invisible customer needs in 3 days
- ✔️ Unlocked a bold new product line (within 6 months)
- ✔️ Shifted from reactive fixes to proactive innovation
- ✔️ Rewired leadership thinking with lasting impact
- ✔️ Created practitioners to evangelize Design Thinking within their teams
Now, innovation isn’t an initiative. It’s instinct.
And the best part? It started in one room, with one real conversation.
The Impact:
“Thank you Bruhad for enriching us with your knowledge on Design Thinking and beyond. The process, techniques, and approach help me think beyond the regular focuses, and now I have the tools to apply Design Thinking in regular business scenarios — uncovering thoughts and insights which are generally overseen and can make a huge difference. The training not only enhanced my professional skills but also provided valuable insights that I can apply in my personal life.”
— Sourav Chopra, Group Head – Performance Marketing
“Working on Design Thinking techniques was really a different experience since we have always focused on problems rather than focusing on users and why they are facing those challenges. We always used logical reasoning to develop a solution, but Design Thinking emphasizes creativity to devise solutions.
I would like to thank Bruhad for conducting the Design Thinking Practitioners session where he explained the concepts well and with the help of relevant case studies.”
— Faisal Ansari, Head – Sales
“Bruhad’s DT session was incredibly impactful for me. Through engaging activities and thoughtful facilitation, I gained a good understanding of our clients’ needs and developed innovative solutions. The session fostered a collaborative environment where diverse perspectives were heard and expanded upon, leading to actionable insights that have already improved our approach to problem-solving. I’d definitely be looking to view more problem-solving basis this DT session.”
— Smarth Sachdeva, Head – Media